What is a campaign?

A campaign uses lots of different channels to target a brands target audience, and make sure that their message gets seen. Each method of communication will reinforce the brands message.

Brand identity - 
The brand may already have a brand identity. The may be made up of a log, colours or slogan for example which people will already associate with the brand. The agency will use the brands identity to help the audience distinguish between their brand and a competitor who may provide similar services.

The adverting agency role - 
Understand the brand: The advertising agency will create an advertising campaign to help the brand communicate a particular message. The agency will work with the brand to understand who their target audience are and how best to communicate the message to them.

Creating a creative concept: It is the role of the advertising agency to create a creative concept for the campaign. This will consist of a simple idea which will be interpreted and modified for each channel or media type, This theme will connect all the elements of the campaign to draw attention to the brand and solve their business problem.

Different channels:
An advertising campaign is a series of advertisement messages that share a single idea and theme advertising campaigns appear in different media across a specific time frame.

Advertising agencies will plan the best methods to communicate to the brands target audience. The method or channels depend on the audience.

Use of new technology: 
Viral video: A viral video is a video that becomes popular through the process of internet sharing, normally through video sharing websites, social media and email. The videos relies on a hook to draw the audience to watch them.