What makes a good print ad?

• Clear and effective image
• Memorable - emotional, informative
• Slogan/catch phrase/tagline - entice audience, stick in head
• Persuasive language 
• Clear language - to the point 
• Appropriate font - typeface, sans-serif/serif
• Colour scheme - Ideally 3/4
• Clear layout 
• Name of product
• Website 
• Brand identity - logo, name of brand/company
• Eye catching     

 

Alliteration - Each word begins with M 

Colour scheme - uses more colours than normal print ads but acceptable because M&M'S have so many different colours

Logo - Clear and obvious that this ad is for M&M'S

Font - easy to read, nothing to fancy  

Memorable - Crayons instead of cigarettes referring to the text "just like mummy" insinuating the child is going to smoke because their parents did. 

Colour scheme - White, red and black + colours of each crayons
Clear and effective image - Shows that smoking kills and is so addictive even when parents smoke.
Font - Red and black - small writing - shows serious message

• Name of company is the bottom right corner
• Website is written 
• The language on the print ad gets straight to the point and is easy to understand. 

Cross campaign - 
The writing on the giant character is referring to the dumb ways to die audio visual advert song
Image - easy to remember and know that it is one of the dumb ways to die characters which is why it is memorable.
Font - Even though it is small and white - its a clear message once being read that it is the dumb ways to die song
Colour scheme - Purple, green, white - Eye catching ad
Message - Train awareness safety