Brand summary:
Reason: Makes the brands benefits and specialities clear
Brief:
Reason: Clear and to the point
Cost effective and straight to the point
Keeps the customer interested
Including rhymes:
Easy to remember, sticks in our heads
Not likely to forget it
E.G GO compare, Compare the market
Repetition of brand name:
Repeating something three times or more as it helps it to become memorable.
Aliteration:
Similiar to rhyming
Repeating the first letter within a sentence
E.G Slimy slithering snake
Use of second person:
Consumer feels spoken to personally and involved in the product or identify on offer.
Use of every/always:
Indicates the companies unswerving commitment
Truly committed to their brand and products
Present tense:
Universality/timelessness
Imperatives:
Assertive demands designed to sweep the consumer along in agreement.
MUST INCLUDE
Use of capitals:
Use of capital letters in written text
To add emphasis!
Humour:
Consumers are entertained, so tend to be well disposed towards the brand.
Use of puns/word play:
Gives a second layer of meaning to impress the consumer with its smartness and novelty.
Print ad: M&M
Alliteration is used in this print ad.
The use of the letter M
"Mom, Music, Money, Miracle"
Including rhymes:
This ad is easy to remember and will stick in our heads.
Use of capitals:
To ensure it is eye catching and noticed. Each word is a capital M in a coloured circle.
Visual ad: Compare the Market
https://www.youtube.com/watch?v=au0Qg2QiFL0
Humour: Is used by including the meerkat and listening to the guys funny voice and acting throughout Go Compare advertisement.
Repetition of brand name: "Compare the Market" is mentioned and said many times throughout advertisement.
Includes rhymes:
Extremely easy to remember and always sticks in our heads.
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